From the desk of Razvan Rogoz

Taichung, Taiwan

 

Dear entrepreneur,

 

Can I tell you my “origin story?”

 

I promise - it will be quick.

 

In 2018, I was backpacking around Asia.

 

It was great. Freedom, fun, and novelty. Every day, life brought something new. Life was a never-ending adventure.

 

I regret nothing.

 

But…

 

I was fearful, too. I had no health insurance or savings, and I was earning money from copywriting and spending it on my day-to-day adventures.

 

Then, in December 2018, my life changed.

 

Someone hired me to write some advertorials for him. He was a very cool guy, and he was so impressed with my skills that he convinced me to meet him.

 

I can remember how this went down, even now, many years later.

 

I was in a hotel room in Hanoi, Vietnam. He told me that he was visiting Saigon and that I needed to come meet him.

 

He bought me a ticket.

 

I canceled my room, headed to the airport, and took a plane at 2 AM. I arrived sometime later.

 

We met.

 

We clicked right away.

 

He invited me to come to Singapore, meet his family, and work for him. 

 

It took me 15 seconds to decide. Hell YES.

 

I felt like Napoleon Hill, being given the chance of a lifetime.

 

Once I arrived in Singapore, I learned everything I could about his business.

 

I became so good at writing copy. He revealed the anatomy of a successful funnel and showed me how a biz op business works—the kind that brings in much, much money each year.

 

I became his copywriter.

 

Or marketing manager. I forgot my title. In any case, it was something impressive. 

 

Every day, I did my best to write copy for him. Years later, I look back, and I know that encounter changed my life.

 

The person in charge is Imran Md Ali, the gentleman from the testimonial.

 

Do we still work together?

 

No, we’ve both headed in different directions. But I would not be the copywriter I am today without him.

 

I could only serve you and create a kick-ass copy with my five years of experience working for him.

 

So Why Does This Matter To You?

 

Because when you’re working with a copywriter, you want experience.

 

You want wisdom.

 

You don’t want some gun-ho copywriter who finished one course and thinks he knows everything there is to know about conversion.

 

You want someone who has been there and done it.

 

Because if you try to do it yourself or save money, you’ll pay less now but end up with a huge bill later.

 

• If your copy will not work, your ad cost will be huge. 

• If your copy does not work, you’ll not even get back all those hours you spent developing your product.

• If your copy will not work, you’ll have nothing to show for all your effort.

 

I’m not the cheapest copywriter.

 

I’m pricey. And I’m not negotiating my fees. 

 

I’ll get you results. 

 

I will lower your cost per lead, optimize your funnel, and use strategies that work in 2024.

 

I’ll use my brain to devise solutions to your problems. I won’t ask ChatGPT and give you generic answers.

 

Are You Considering Using ChatGPT Instead?

 

It might have crossed your mind…

 

… why hire a copywriter when you have ChatGPT? Can’t ChatGPT do all a human writer does? Isn’t it… “brilliant” at writing copy?

 

Hmm…

 

Yes. No. Maybe.

 

🙂

 

AI, in some ways, is magical. If you know how to use it, you can create very good LOOKING copy.

 

And if you pick between a beginner copywriter…

… and AI, the latter will win.

 

But…

Tell me…

 

• Have you noticed how all AI copy sounds the same?

• How does it use the same cliches repeatedly? 

• How generic and way general does it sound?

 

AI is a good writer.

But it’s not a good psychologist.

 

It’s good at outputting text… but not identifying hot points, frustrations, pain, beliefs, and desires and linking them to the copy it creates.

 

Your prospect is nuanced.

 

And simply putting copy out there is not enough. You can’t take a shotgun approach. You don’t want to shoot in 100 directions, as AI does.

 

You want to be a sniper.

 

Bang.

 

One shot.

One kill.

 

AI fails here.

 

As a human, I can relate, understand, and write with my heart. ChatGPT doesn’t have a heart. Maybe it will be in the next version, but until then, I’m superior.

 

But really… if you’re considering using AI and I have to convince you to pay me instead of using a free tool - then I guess you’re on the wrong page.

 

I don’t want to convince you of this. I want to work with people who already understand the value of a good copywriter.

 

🙂

 

What’s My Copywriting Process? 

 

So you consider working with me.

 

What can you expect?

 

Let me tell you.

 

One - I’ll onboard you. 

 

You’ll complete a questionnaire, which will take about 15 minutes. Then, we’ll schedule a call. I’ll interview you, and on this call, I’ll understand what makes you unique. This will help us come up with angles. The call will be one hour long and recorded, with full regard to your privacy.

 

TWO - I’ll start the research process.

 

I’ll look at your prospect. I’ll build a psychographic profile.

 

I’ll look at your competition, build a spreadsheet of their offerings, and then write about how theirs differs from yours.

 

I’ll consume your product—reading your eBook, watching your videos, or using whatever you’re selling—to ensure I fully understand it.

 

THREE - I’ll develop your offer. 

 

Your offer is what your marketplace wants, and it should fit them like a glove. Most entrepreneurs create something and expect people to buy it. We’ll look at what people want and then either build it or tweak it from what you have.

 

FOUR - I’ll write your benefits.

 

I want to start with a copy of the benefit. It’s basically what your product does. I use a process of multi-faceted, multi-layered benefits. I first write the feature. Then, the reason why. The functional benefit. The dimensionalized benefit. Last but not least, there is the emotional aspect.

 

FIVE - I’ll “inject” proof into your argument.

 

Your copy must be as solid as a lawyer’s argument in front of a court of law. This is because your marketplace is skeptical. They don’t believe you. They don’t want to believe you. So, I’ll use 18 strategies to position you as their trustworthy expert.

 

SIX - I’ll find your big idea.

 

This is your angle. It’s crucial. It answers, “Why should I pay attention to you?”. Your headline, your argument, and even the name of your product will depend on the big idea I find for you.

 

SEVEN - I’ll find your theme.

 

This is how your big idea is presented. There are dominant resident emotion themes. There are topical themes. There are conspiracy themes. I know it doesn’t sound straightforward. Don’t worry; I’m a master of this stuff.

 

EIGHT - I’ll design your logical process.

 

People buy because of emotions, genuine, but they need a logical reason to justify it to themselves. And we’ll build that chain through an A-B-C argument where I’ll make the critical points of your copy and then back them up with proof.

 

NINE - I’ll write your headlines.

 

Why headlines and not headline? Because I’ll write as many as fifty. Then I’ll pick a few, and we’ll split them. If you can’t capture attention if you can’t stop them in their tracks, then none of the copy matters. That’s why I write so many headlines.

 

TEN - I’ll write your lead copy.

 

I know 18 different ways to write the first paragraphs of your argument. We can start with a story. We can start with an if/then proposition. We’ll see what works best for you and what is most persuasive.

 

ELEVEN - I’ll write your body copy.

 

It’s taking the logical argument, point eight, and expanding it. It’s telling your story to the world. It’s making all the points necessary to make the sale.

 

TWELVE—I’ll write your bullets.

 

Bullets are statements of intrigue and benefit that make the prospect curious. They tell him what the product will do for him without giving him the whole picture. The best promotions in the world use them, so we will.

 

THIRTEEN - I’ll write your guarantee.

 

Your prospect is risk-averse. He doesn’t want to buy something that doesn’t work. Or something too hard to implement. So you need to give him a way out if he wants one. This can be an unconditional guarantee. It can be a conditional one. Let’s brainstorm what you are most comfortable with.

 

FOURTEEN—I’ll write your call to action and ask for the sale.

 

Since the CTA is crucial to your sales process, we’ll split-test it. We’ll try different approaches and see what works best. I’m a fan of the cross-road close, but let’s let the market determine the results.

 

FIFTEEN - I’ll edit your copy.

 

Your draft will be huge. It will be 5000 - 6000 words. That’s a lot of copy. Nobody will read for so long. Not even you. So I’ll edit it to something you can consume, something 1500 - 2000 words. And keep the draft in case we need to borrow ideas from it.

 

At this point, I’ll submit my draft to you.

 

You’ll submit your comments to the Google Doc, and I’ll make tweaks based on those comments if they’re reasonable.

 

What Are The Benefits Of Working With Me?

 

Ten years of freelancing have taught me a thing or two about getting things done.

 

This is a good thing.

 

Why?

 

One - I don’t need hand-holding. You tell me what needs to be done. I’ll get it done. I’ll manage myself. I’ll follow the headline.

 

TWO - Fast communication. I’ll reply to you within 24 hours during the workweek.

 

THREE - Good editing and almost-native level English. English is not my first language, but I have edited my copy several times. And I use tools like Grammarly Premium for any mistake I might have missed.

 

FOUR—If and when we encounter any issues related to the project, your funnel, or your offer, we’ll jump on a Zoom call and fix them. Easy peasy.

 

FIVE—I’ll help you find the best tools possible to implement what you have. While I don’t provide technical support, I can help you with some aspects of implementing the copy and making it work.

 

The Problems I’ll Solve For You.

 

PROBLEM: You don’t have an attractive offer. 

SOLUTION: We’ll design a bespoke offer tailored to your funnel, which will be a perfect market match. You’ll match their pain and wants with your product and bonuses.

 

PROBLEM: You don’t have anything to make you unique. You’re offering the same as everyone else, without any twist.

SOLUTION: We’ll find unique angles for you. We’ll find your unique advantage so the prospect will pick you over the competition.

 

PROBLEM: You aren’t a salesman. You don’t know how to design a funnel that works. 

SOLUTION: I’ll help you strategically design your funnel and write the copy for it. We can make it work as long as you have a good product.

 

PROBLEM: You don’t know what to do next. 

SOLUTION: I’ll give you proven strategies that work in 2024 and beyond. We’ll brainstorm how to add new elements to your business one at a time so you don’t get overwhelmed.

 

PROBLEM: You don’t want a copywriter who writes your copy, gets paid, and leaves.

SOLUTION: I’ll stay with you and optimize your copy. I’ll tweak it. I’ll refine it to perfection.

 

PROBLEM: People don’t read long copies anymore. So you don’t want a sales letter like this.

SOLUTION: It’s no problem; we can write a short copy. But people still read long copies, as long as it’s about them and their problems.

 

PROBLEM: You don’t know how to implement everything.

SOLUTION: I’ll help you find the tools, solutions, and people to implement your copy and funnel at the lowest cost possible.

 

PROBLEM: You procrastinate, and you rarely get anything done.

SOLUTION: This is strange, but I’ll hold you accountable. I’ll give you a nudge to take action and do your part like I’ll do mine.

 

PROBLEM: You are afraid I’ll use AI and ChatGPT to create your copy.

SOLUTION: I won’t. I’ll use it, at best, to research and gather information about your marketplace. But I won’t use it to write copy; I do that.

 

So How Much Is Everything?

 

All of this makes sense…

… if the price is right, right?

 

Okay.

 

Let me be upfront. This won’t come cheap. I’m not a budget copywriter.

 

But first, let me tell you everything you’re getting - and the value of that.

 

ONE - I’ll help you develop your offer - USD 497 value.

TWO - I’ll find your unique positioning - USD 497 value.

THREE - I’ll write you a highly persuasive copy - USD 2997.

FOUR - I’ll help you design your funnel - USD 697 value.

FIVE - I’ll optimize your copy until it works perfectly - USD 697.

SIX - I’ll help you find ways to implement everything - USD 597 value.

SEVEN - I’ll make myself available via Zoom whenever you need - USD 597 value.

 

TOTAL = 6579 USD

 

So should you pay 6579 USD? Yes, that would be fair, but I want to be more than fair to you. I want to make you an offer you can’t refuse.

 

So, for a limited time, you’ll not pay 6579 USD.

 

You’ll not even pay 3289 USD.

 

You’ll pay ONLY $2497 USD, a significant discount. And you’ll pay 50% in advance and 50% on delivery. 

 

PLUS…

 

My satisfaction GUARANTEE protects you.

 

Let me clarify: I’m not promising to refund your money. Doing so would invite abuse.

 

Instead, I can tell you this. I have a reputation. And I want to keep it. And make it even better.

 

So I’ll work with you until your copy blows you away. Blows me away. Makes you a ton of money. Makes everyone happy. And you’ll give me a testimonial as good as the one at the beginning of the copy.

 

Your Three Big Options…

 

You can write the copy yourself. You can use ChatGPT. You can not spend any money.

 

If you’re that person, good luck.

 

You’re going to need it. I’m not going to waste pages of real estate here trying to convince you why you need a human copywriter and why ChatGPT can’t replace someone like me.

 

But try not to be too upset when your ad costs will be astronomical.

 

OR you can hire a competitor.

 

Here, you can hire someone far cheaper or far more expensive. The cheap option will probably never deliver your copy, but you can use ChatGPT to do so.

 

The expensive one will get results, but you’ll get marginally better results than me. You’ll pay two or three times the price. Are you willing to pay 300% for a small bump in profits?

 

If a 0.1% improvement means an extra $100,000 annually, go for it. If it doesn’t, I’d go for the best value for money - ME.

 

Or you can work with me.

 

And how do you do that?

 

I don’t work with anyone. I like my peace of mind, and just because you have money and want to pay someone doesn’t mean I’ll sell my soul for it.

 

So there’s a process to it.

 

Here is it.

 

STEP 1: Complete a questionnaire. The link is below.

STEP 2: We’ll jump on a Zoom call if you qualify.

STEP 3: If we feel good about working together, you’ll pay your advance via PayPal.

STEP 4: We’ll start the project.

STEP 5: I’ll go through all the steps I mentioned earlier.

STEP 6: You’ll submit your comments on the file.

STEP 7: I’ll refine the copy.

STEP 8: I’ll help you implement/find people to implement the copy for you.

STEP 9: We’ll run a split test and refine the copy.

STEP 10: You release the remaining 50% via PayPal.

 

All of this will take around a month. I can’t do it faster. I’m busy as it is, working ten-hour days. 

 

If this sounds good, the first step is to click the link below.

 

Click Here To Complete The Questionnaire

 

I am looking forward to hearing from you.

 

Best regards,

Razvan Rogoz

​​

Click Here To Complete The Questionnaire