You’ve likely fallen for a lie if you’re a beginner copywriter. The lie of “work two hours a day and earn tens of thousands of dollars.”
Copywriting is a biz op opportunity in 2024.
This means everyone is pushing for the copywriting lifestyle: live the good life, work less or almost none at all, send some emails, and make a fortune.
It’s all false.
It’s all a lie.
The truth is a bit depressing.
One - You’ll have to work hard.
Two - You’ll have to exit your comfort zone.
Three - You’ll have to wait a while until you achieve success.
Contrary to popular belief, becoming a copywriter isn’t a fast and easy way. That’s why most people fail. That’s why most never end up building a recurring income from copywriting.
But what makes the DIFFERENCE between those who do…
… and those who don’t?
It’s productivity.
To be more exact, good copywriters or good copywriting students get things done. They are consistent in their effort. They put in the hours. This can mean studying copywriting books, writing copy by hand, writing headlines, content marketing, or networking.
It can mean a million things you can do to advance your copywriting career - the important thing is to pick a few that make sense to you and do them.
I did coach copywriters.
I am coaching copywriters.
And I’ve met very talented writers.
I’ve also met people who aren’t so talented.
What made the most significant difference in their growth, in their evolution, was their willingness to execute.
For example, many years ago, I tutored someone from India. He ended up earning $18,000/month by landing a governmental contract. Of course, he built a team and had to pay salaries, but he did well for himself, especially in India.
This guy ALWAYS did what I asked him to do. No matter what I threw at him regarding tasks, he adapted and got them done. And he came asking for more.
On the other hand, I worked with a gentleman from the UK at some point. He paid for three months in advance. He showed up to the first session with great enthusiasm. He failed to do his homework for the second session. Or the third. I think he found excuses in most of the sessions.
I don’t know if he became successful, but his copywriting skills did not improve.
I’m working with someone from Asia right now. He’s putting in the effort, making sacrifices, and getting outside his comfort zone even when it’s hard. It’s starting to feel like a personal mission to ensure his success because I love his work ethic. His copywriting skills have improved dramatically.
So, put in the work. That will make the most significant difference. Between working smart, before becoming effective, you need elbow grease. You need to make things happen. That’s not always comfortable. I’d go so far as to say that many days, I’m not in the mood to work. But I do what needs to be done anyway because that’s how you advance.
Best regards,
Razvan Rogoz
PS: Photo by Avi Richards on Unsplash
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